Prestashop or WooCommerce? That’s the dilemma of many people thinking about opening an ecommerce store to sell products online.
In this guide I will show you with the help of comparative tables the two options and I will explain why Atena Solution has as best CMS for ecommerce precisely PrestaShop to realize high-performance electronic stores, able to incorporate thousands of products and is suitable for small and large companies.
In some cases we are also available for the realization of ecommerce with WooCommerce for those companies that already have the site on the WordPress platform and want to integrate it with an online store. However, we are convinced that prestashop remains the CMS for e-commerce for the following reasons:
These are just some of the differences that play in favor of Prestashop. With a further reading of this article you will find out many other features that make this CMS the “diamond” of the platforms to build e-commerce.
I want to start from a premise or a figurative image to help you understand how important the choice of platform or CMS is for the realization of your e-commerce.
If you are thinking about why open an ecommerce store , try to imagine this scenario: a 20 floor building with 6 apartments on each floor. The foundations of this building, however, were designed to support a maximum of 3 floors for a total of 18 apartments. Would you happily buy an apartment in this building?
Ok, now that you have given yourself an answer I invite you to think carefully about the type of CMS that you will choose because it will be the base or foundations of your e-commerce. Making the wrong choice at this stage could subsequently compromise the entire e-commerce and now I’ll explain why.
PrestaShop is a CMS (Content Management System) and has been designed from the beginning as a platform or software for creating e-commerce.
The creation of an online shop with PrestaShop involves the purchase of a domain and a hosting space on which the CMS will be installed.
The important thing to understand is: PrestaShop was conceived to do e-commerce and therefore it knows how to do its job brilliantly.
Now let’s delve into details about the peculiarities of this CMS by answering the questions that many people ask us and that you are probably asking yourself.
The CMS is open source, which means it’s free.
Many. As written above Prestashop is a CMS designed to make e-commerce and you can place in the catalog hundreds and thousands of products without the fear of “a collapse of the foundation”.
Yes, being counted among the best software to create e-commerce there is a community with over 1 million members and numerous support forums.
Definitely. With Prestashop you can translate your e-shop into 25 languages.
No, you are not. The software is available in 200 countries. In addition the CMS is installed directly on your hosting space. This means you can work on it directly online remotely and from any location, anywhere in the world.
Once you have created or have your shop built by an agency specialized in the creation of e-commerce sites with Prestashop, you can simply remotely access a control panel, after entering login and password and administer or manage your site.
Yes, Prestashop allows you to internationalize your store by entering the specifications for taxes, currencies, languages and formats of each country.
Yes, you can animate and insert in e-commerce offers, promotions and commercial operations
Sure, and you can manage stocks with advanced features.
The software allows you to get accurate and advanced statistics in the form of tables.
Yes, you can do it without any problems. PrestaShop comes with 600 native features and has 5000 preset graphic themes that you can customize by changing photos and graphics intuitively. These graphic templates are available (some free, some paid) on the add-ons marketplace.
There are also many other add-ons modules (6,500) to make the site more functional and tailored to you. You can adapt it to your needs as a tailor-made tailored dress.
“I understand that Prestashop has already persuaded you, but let’s talk about it together”
If you want focused advice on your business and the possibility of integrations with Prestashop, just write to us, we offer 60 minutes of FREE PROFESSIONAL ADVICE!
Let’s now discuss some considerations about WordPress and its plugin, WooCommerce.
In the last few years many people are choosing it as an alternative to some other platforms such as Magento, PrestaShop and many more. What can we say about it?
WordPress was not conceived as a CMS for the realization of electronic stores. In fact, WordPress was conceived as a platform for blogging and as such fulfills its duty very well.
Over time it has evolved, various programmers have developed graphic themes that can make it a CMS that is capable of building professional websites. WordPress also has add-on modules, which are called plugins. These add-ons allow WordPress to add many features to a website.
One of these plugins is WooCommerce, for the realization of online shops. But what are its features?
WooCommerce is certainly a convenient solution for those who want to manage their site in a simple and intuitive way. Obviously this is possible only if you already have a basic knowledge and a little familiarity with WordPress.
For those companies already having their site on WordPress it can be a solution if it is a small electronic store. We can summarize the topic this way, WooCommerce can do for you if:
When creating an e-commerce, you must always evaluate things in the long term and try to choose the CMS at the base with the utmost precision. WooCommerce is suitable for small businesses that need to sell a few products and do not have many particular needs.
The greatest advantage of Woocommerce is the possibility of implementation from the WordPress site of departure. Many times people leading companies that already have a presentation website made in WordPress turn to us and, in addition to requiring optimization to improve SEO performance positioning for WordPress, they ask us to implement a shop section that will contain the few products that have decided to sell online. Okay, in this case it is useful and recommended.
What limit? That one rising when you decide to get serious with the sale of many products, automations and synchronizations from management. In these cases WooCommerce is limited in terms of customization and performance rates.
Let’s go now focus on le woocommerce features here below:
In this section you can set everything related to the taxation of products, methods of payments with credit cards, paypal and others. From here it is also possible to handle everything related to shipping methods.
The catalogue management is divided into categories, tags and product sheets. From here you can create your catalogue or online shop.
In this section you can manage orders and their status (pending payment, paid etc…), billing and refunds.
In this section there are some advanced features to customize e-commerce such as assigning roles and permissions to users. For example site administrators but also those who register for a purchase.
Modularity of growth
Creating an e-commerce that can work and sell is comparable to a mountain to climb. The work is very and often also tiring and when you embark on such a path it is important to know that you will have everything at hand going on. You cannot afford to go halfway and realize that something is missing.
Prestashop, for its many native features focused on online sales is a powerful scalable software. This means that you can start with your e-commerce even with a few products and few features to boost them as your business develops and grows.