Prestashop vs WooCommerce

Prestashop or WooCommerce? That’s the dilemma of many people thinking about opening an ecommerce store to sell products online.

In this guide I will show you with the help of comparative tables the two options and I will explain why Atena Solution has as best CMS for ecommerce precisely PrestaShop to realize high-performance electronic stores, able to incorporate thousands of products and is suitable for small and large companies.

In some cases we are also available for the realization of ecommerce with WooCommerce for those companies that already have the site on the WordPress platform and want to integrate it with an online store. However, we are convinced that prestashop remains the CMS for e-commerce for the following reasons:

  • Site performance and speed: Prestashop, unlike WordPress, does not need plug-ins or additional modules to create the electronic store. As a result, it does not slow down the site and is not incompatible with other modules.
  • Quantity of loadable products: has no limits. WooCommerce is not recommended for large e-commerce.
  • Translation of the site: unlike WordPress no need for additional modules for the translation of the site into other languages.

These are just some of the differences that play in favor of Prestashop. With a further reading of this article you will find out many other features that make this CMS the “diamond” of the platforms to build e-commerce.

Prestashop vs WooCommerce in comparison

I want to start from a premise or a figurative image to help you understand how important the choice of platform or CMS is for the realization of your e-commerce.

If you are thinking about why open an ecommerce store , try to imagine this scenario: a 20 floor building with 6 apartments on each floor. The foundations of this building, however, were designed to support a maximum of 3 floors for a total of 18 apartments. Would you happily buy an apartment in this building?

Ok, now that you have given yourself an answer I invite you to think carefully about the type of CMS that you will choose because it will be the base or foundations of your e-commerce. Making the wrong choice at this stage could subsequently compromise the entire e-commerce and now I’ll explain why.

What is Prestashop

PrestaShop is a CMS (Content Management System) and has been designed from the beginning as a platform or software for creating e-commerce.

The creation of an online shop with PrestaShop involves the purchase of a domain and a hosting space on which the CMS will be installed.

The important thing to understand is: PrestaShop was conceived to do e-commerce and therefore it knows how to do its job brilliantly.

Prestashop features

Now let’s delve into details about the peculiarities of this CMS by answering the questions that many people ask us and that you are probably asking yourself.

How much does it cost?

The CMS is open source, which means it’s free.

How many products can I enter?

Many. As written above Prestashop is a CMS designed to make e-commerce and you can place in the catalog hundreds and thousands of products without the fear of “a collapse of the foundation”.

Is there any form of support?

Yes, being counted among the best software to create e-commerce there is a community with over 1 million members and numerous support forums.

Can I have an e-commerce in more than one language?

Definitely. With Prestashop you can translate your e-shop into 25 languages.

If I move abroad am I going to have problems?

No, you are not. The software is available in 200 countries. In addition the CMS is installed directly on your hosting space. This means you can work on it directly online remotely and from any location, anywhere in the world.

Can I manage the e-shop myself?

Once you have created or have your shop built by an agency specialized in the creation of e-commerce sites with Prestashop, you can simply remotely access a control panel, after entering login and password and administer or manage your site.

I want to sell abroad, can I do it with Prestashop?

Yes, Prestashop allows you to internationalize your store by entering the specifications for taxes, currencies, languages and formats of each country.

Can I customize my shop?

Yes, you can animate and insert in e-commerce offers, promotions and commercial operations

Can I have products in stock?

Sure, and you can manage stocks with advanced features.

How can I measure shop performance?

The software allows you to get accurate and advanced statistics in the form of tables.

Can I customize the site graphically as I like?

Yes, you can do it without any problems. PrestaShop comes with 600 native features and has 5000 preset graphic themes that you can customize by changing photos and graphics intuitively. These graphic templates are available (some free, some paid) on the add-ons marketplace.

There are also many other add-ons modules (6,500) to make the site more functional and tailored to you. You can adapt it to your needs as a tailor-made tailored dress.

Are you convinced yet?

“I understand that Prestashop has already persuaded you, but let’s talk about it together” 

If you want focused advice on your business and the possibility of integrations with Prestashop, just write to us, we offer 60 minutes of FREE PROFESSIONAL ADVICE!

WooCommerce by WordPress

Let’s now discuss some considerations about WordPress and its plugin, WooCommerce.

In the last few years many people are choosing it as an alternative to some other platforms such as Magento, PrestaShop and many more. What can we say about it?

WordPress was not conceived as a CMS for the realization of electronic stores. In fact, WordPress was conceived as a platform for blogging and as such fulfills its duty very well.

Over time it has evolved, various programmers have developed graphic themes that can make it a CMS that is capable of building professional websites. WordPress also has add-on modules, which are called plugins. These add-ons allow WordPress to add many features to a website.

One of these plugins is WooCommerce, for the realization of online shops. But what are its features?

Features of WooCommerce

WooCommerce is certainly a convenient solution for those who want to manage their site in a simple and intuitive way. Obviously this is possible only if you already have a basic knowledge and a little familiarity with WordPress.

For those companies already having their site on WordPress it can be a solution if it is a small electronic store. We can summarize the topic this way, WooCommerce can do for you if:

  • yours is a small company that aims to sell a reduced number of products online.
  • your current website is already configured on WordPress and you want to add a product catalog feature without having to move the whole site to other platforms.
  • Do you manage your WordPress site yourself? If this is your case, WooCommerce, the additional plug-in, is intuitive and you will have no trouble using it.

WooCommerce advantages and limits

When creating an e-commerce, you must always evaluate things in the long term and try to choose the CMS at the base with the utmost precision. WooCommerce is suitable for small businesses that need to sell a few products and do not have many particular needs.

The greatest advantage of Woocommerce is the possibility of implementation from the WordPress site of departure. Many times people leading companies that already have a presentation website made in WordPress turn to us and, in addition to requiring optimization to improve SEO performance positioning for WordPress, they ask us to implement a shop section that will contain the few products that have decided to sell online. Okay, in this case it is useful and recommended.

What limit? That one rising when you decide to get serious with the sale of many products, automations and synchronizations from management. In these cases WooCommerce is limited in terms of customization and performance rates.

Let’s go now focus on le woocommerce features here below:


Taxes, payments and shipments

In this section you can set everything related to the taxation of products, methods of payments with credit cards, paypal and others. From here it is also possible to handle everything related to shipping methods.

Catalogue management

The catalogue management is divided into categories, tags and product sheets. From here you can create your catalogue or online shop.

Order, warehouse and sales management

In this section you can manage orders and their status (pending payment, paid etc…), billing and refunds.

Advanced settings

In this section there are some advanced features to customize e-commerce such as assigning roles and permissions to users. For example site administrators but also those who register for a purchase.

Prestashop vs WordPress, more differences

Technical design difference

Years of online presence: Prestashop was created specifically to sell products online at 360 degrees in 2007. Not surprisingly 270,000 electronic shops around the world have chosen it.

WooCommerce is not a native software for e-commerce, but a plugin for WordPress and remember that WordPress is designed to do blogging, not electronic stores.

Difference in graphics and design

Here we find a substantial difference due to the objective for which the CMS was designed.

Prestashop, as I have extensively argued in this article, was created for sale and therefore, regardless of the graphic theme you choose, when you open the site it immediately jumps to the eye that you are browsing in an electronic store. All the elements that make evident to the user that he/she is on an e-commerce website are clearly visible and immediately recognizable.

On WooCommerce many of these features are not available. To overcome this problem you will need to integrate additional plug-ins in the site to implement it, for example:

  • plug-in for multi-language site
  • plug-in for the multi store
  • product comparator

and others.

The use of these plug-ins, among other things, weigh down the site and this may cause a problem of page loading speed and the consequent abandonment of the site. All this would negatively affect the ranking of the site from the SEO point of view (search engine ranking).

From a graphic point of view, although it is true that WooCommerce has several compatible graphic themes, it is also a reality that the final graphic design of these sites looks much more like a company website than an electronic store. Why? Simply because WordPress was not conceived to do e-commerce.


Prestashop has everything, just everything you need to sell online without having to look for other options.

Here’s what you can do:

  • you can create attributes to associate with products,
  • create specific rules for discounts on products,
  • correctly set the tax rules,
  • manage employees,
  • create a multi-stage purchasing process,

and so on.

Modularity of growth

Creating an e-commerce that can work and sell is comparable to a mountain to climb. The work is very and often also tiring and when you embark on such a path it is important to know that you will have everything at hand going on. You cannot afford to go halfway and realize that something is missing.

Prestashop, for its many native features focused on online sales is a powerful scalable software. This means that you can start with your e-commerce even with a few products and few features to boost them as your business develops and grows.

Do you want to analyze your needs together with us to make the right decision?


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