Why open an ecommerce

So, is there any statistical data supporting what I wrote above? Of course there is. Just think that already in 2004, and so 19 years ago, thanks to online sales on the internet a huge turnover was produced:

For example , as early as 2013, 27% of total tourism turnover came from online sales.

Having an online store also helps offline selling.

Does that sound like a contradiction? No, it’s not, and I’ll tell you why. Is it not true that often, before going to the physical store to buy a product or a trip you search online to evaluate prices, information, reviews and other aspects?

According to a statistic made by interviewing a sample of people, it was found that 31% of respondents said that if they did not have the internet to inquire about a given product they would probably never have purchased the product they wanted.

In Italy 8 out of 10 are the people who get information on the internet before deciding to buy a product in a physical store. You probably did, and so did I. From here it is clear that if you have a physical store you could significantly increase purchases in the store thanks to ecommerce.

In recent months we have been contacted by many companies that are intelligently adapting to what is an epochal transformation, where you can really exploit the internet not to survive this crisis but rather to give new life to your business.

In recent years also rose ecommerce stores offering tax advice and legal consultancy. If you are a lawyer or an accountant there are ways to create a site that is halfway between a showcase site of your business and an e-commerce site where people can buy advice exactly as if it were a material product.

Maybe you wonder if it really works? Yes, we can tell it to you without any doubt because internet users themselves search on Google for these types of products and services. Do you want some examples?

Let me show you the screenshot of what people search upon the search engine about some of the keyword phrases mentioned above.

In this example I show you some data about the key phrase “online legal advice”.

The “search volume” pane indicates the average of how many people make this search on Google every month, about 260. One more interesting fact is the Covid impact that you can see in the last box on the right. Have you noticed that at some point the curve spikes up?

This means that in this historical period many more people have sought an online legal advice service than in the past year when we knew nothing about Covid. 

Professionals understood the potential of the digital world and have transformed its institutional site into an ecommerce platform where customers can buy and pay for consulting in advance.

Now let’s do a further example on a real product and use the key “doghouse”.

Here we can see a monthly research volume of 720 with a high Covid impact in the period from March to May to then undergo a decline in the summer months and a rise from September onwards.

I wanted to make these few examples (there would be many more) to help you understand that if you have a business or professional studio it is now becoming so important to have an ecommerce store representing you.

The purchase methods of products have changed since a long time but now, after the experience with Coronavirus has increased dramatically the volume of people who buy products, services and consulting of any kind in the online environment.

The reasons why an e-commerce does not sell can be different and you always have to perform a 360-degree analysis from the strategic and technical point of view. However, here is a list of the main causes by which an online store does not work as it should:

These are just a few reasons why ecommerce doesn’t work properly and doesn’t sell as well as it could and should. Each of the problems mentioned above have a solution but of course we will have to make the appropriate analysis and the necessary interventions.