Forget the outdated concept of the somewhat simplistic farmer you may be used to. Today the sector has evolved and the farmer is a true entrepreneur and as such it is not possible to leave out web marketing activities, including social media marketing, in order to survive and overrun your competitors.

So you need a strong brand and help people become aware of your brand and the products related to it.

Thanks to our social management system designed specifically for farms, we can increase awareness that has your target audience. 

Do you sell agricultural products at retail or online?

With our geolocalized targeting systems, we’ll help you create on social media the kind of engaging advertising you need to bring customers to your farm.

If you have an eCommerce and sell online, with our targeting system based on interests and preferences, we will help you implement the online sales of your products.

Do you have a website dedicated to your farm?  Social media channels will act as a vehicle to channel people to the website by increasing their visits.

If your site is an eCommerce that sells agricultural products online, the increase in sales is proportional to the traffic your site receives. Social media channels are a great source of traffic for the website and offer a great economic return.

To a farm it is important to generate quality contacts and also profile them with a certain precision. 

For example, if you are an olive oil or wine producer you should be interested in people who love high quality products even if they cost more.

With our system we will create a strategy made for you to acquire high spending and well profiled customers: you will not waste your budget focusing on a target of users who would choose supermarket products.

The strength of social networks is that people can interact and “have a say”.

This creates an immediate and direct relationship with the company that provides the product and then you get a better connection between your customers and your company and this will allow you to:

• better understand their needs
• help them solve any problems immediately
• create an immediate relationship less impersonal than other forms of communication.

A satisfied customer pays you back in the medium/long term for at least 2 reasons:

• will buy from you more often, so you will have an economic return;
• will advertise you by speaking well of your products and maybe making them also taste to their friends; therefore you will have a positive image return.

Obviously, achieving tangible and measurable results depends on the professionalism with which your social channels are managed and the skills of whoever takes care of their management.

I advise you to keep reading the next paragraph because you will find out why Atena Solution is the winning solution to farms that want to make their voice heard on social media.